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AAL Newsletter

Meaningful work: What leaders can learn from NASA and the space race

by Andrew Carton, Knowledge @ Wharton, Mar. 16, 2017

It is a well-subscribed view that one of the most inexpensive and effective ways for leaders to motivate employees is by articulating a compelling depiction of where the organization is ultimately trying to go, discusses Andrew Carton. Carton analyzed reams of NASA documents from the 1960s to understand how thousands of employees with vastly different roles were able to rally around the common goal of a lunar landing.

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